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Zee TV introduces voting through Google search for ‘DID 5’
MUMBAI: After initiating digital concepts like ‘Missed Call’ voting, this year Zee TV is introducing yet another voting mechanism as ‘Dance India Dance’ season 5 enters its voting phase.
For the first time, Indian television viewers will be able to vote for their favourite reality TV contestant through a ‘Google Search’. The search-based mechanism will simplify the voting process for the dance reality show, claims the channel.
Zee TV marketing head Sorbojeet Chatterjee said, “With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement, and the DID Dream Team and Google Voting are testimony of Zee TV being ahead of the curve. With each successive season of DID, the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation, but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”
Viewers can log onto google.co.in and search for DID5 to vote for their favourite contestant on the voting panel right below the search bar. Each Google account is permitted 20 votes per week to either one or many contestants. The mechanism has been activated from 9 pm on Saturday until Tuesday 8 am every week.
Google Asia Pacific head of social marketing James Rothwell said, “We’ve partnered Zee TV to launch Google Search Voting platform in India through the show ‘Dance India Dance’ and you can vote for free, for your favourite contestants on Google from your phone, tablet, or desktop.”
From the past two months, the top 15 contestants have been battling it out to prove their mettle and dance their way into the masters’ hearts. Now down to its top 11 contestants, the audience voting mechanism has been activated for a contestant to achieve the ‘Sunehri Taqdeer Ki Topi’.
Viewers can also vote through SMS, from the Zee TV app and the official website.