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Zee TV gets ‘Rishtey’ push

MUMBAI: The second-last week of 2014 has been a good one for five Hindi GECs—Colors, Zee TV, Life OK, SAB and Sony Entertainment Television (SET). Though there was no change in the pecking order, the channels witnessed gain in their weekly viewership.

Zee TV was the biggest gainer during the week ended 20 December. The channel added 76 GVMs (gross television viewership in millions), mainly on the back of the telecast of its award property, ‘Zee Rishtey Awards’. The channel also adopted a new tagline, ‘Har Lamha Nayi Umeed’ from 14 December. The award property grossed an average of 6.4 TVMs.

Due to the improved performance of its weekday programming, Colors was the second biggest gainer of the week with the addition of 50 GVMs. The channel also crossed the 500 GVM mark during the week.

As per TAM data (sourced from subscribers) for the Hindi-speaking markets (C&S, 4+ years), Life OK, SAB and SET gained 38, 22 and 11 GVMs, respectively, during Week 51.

Star Plus, meanwhile, saw a drop of 24 GVMs as average viewership of some of its shows saw a decline.

Top fiction shows

The list of top fiction shows (weekly average) was once again dominated by genre leader Star Plus, with five shows in the top 6. Zee TV and Colors had two shows each in the list, followed by SAB with one show.
Weekend/ Non-fiction/ Award shows

Colors’ ‘Comedy Nights with Kapil’ was the top-rated non-fiction property with an average of 6.4 TVMs, while ‘Zee Rishtey Award’ was the second most watched show on the list with an average of 6.35.

Colors’ ‘Bigg Boss Season 8’ was placed third with an average of 5.4 TVMs.
At the fourth place was Zee TV’s ‘Neeli Chatri Waale’ with an average of 4 TVMs, followed by SET’s ‘C.I.D’ with 3.7 TVMs.