- Tata Group To End All Business Dealings With Cyrus Mistry's Family Firms
- GJM supremo discharged in Madan Tamang murder case
- Trinamool Congress leading in municipal polls
- CoA tells Supreme Court: Sack BCCI's top three office-bearers
- Chandigarh: 10-year-old rape survivor denied abortion by Supreme Court gives birth to a girl
- Gujarat police officers Amin and Barot quit
- After controversy, DD denies blacking out Tripura CM, says speech was aired
- Sierra Leone mourns 100 children among dead in massive flooding
Zee TV gets ‘Rishtey’ push
MUMBAI: The second-last week of 2014 has been a good one for five Hindi GECs—Colors, Zee TV, Life OK, SAB and Sony Entertainment Television (SET). Though there was no change in the pecking order, the channels witnessed gain in their weekly viewership.
Zee TV was the biggest gainer during the week ended 20 December. The channel added 76 GVMs (gross television viewership in millions), mainly on the back of the telecast of its award property, ‘Zee Rishtey Awards’. The channel also adopted a new tagline, ‘Har Lamha Nayi Umeed’ from 14 December. The award property grossed an average of 6.4 TVMs.
As per TAM data (sourced from subscribers) for the Hindi-speaking markets (C&S, 4+ years), Life OK, SAB and SET gained 38, 22 and 11 GVMs, respectively, during Week 51.
Star Plus, meanwhile, saw a drop of 24 GVMs as average viewership of some of its shows saw a decline.
Top fiction shows
The list of top fiction shows (weekly average) was once again dominated by genre leader Star Plus, with five shows in the top 6. Zee TV and Colors had two shows each in the list, followed by SAB with one show.
Weekend/ Non-fiction/ Award shows
Colors’ ‘Comedy Nights with Kapil’ was the top-rated non-fiction property with an average of 6.4 TVMs, while ‘Zee Rishtey Award’ was the second most watched show on the list with an average of 6.35.
Colors’ ‘Bigg Boss Season 8’ was placed third with an average of 5.4 TVMs.
At the fourth place was Zee TV’s ‘Neeli Chatri Waale’ with an average of 4 TVMs, followed by SET’s ‘C.I.D’ with 3.7 TVMs.