23 Oct 2017
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Zee TV appoints Rohini Singh as head of commissioning

MUMBAI: Zee TV has appointed Rohini Singh as head of commissioning. She will be responsible for developing fiction content for the channel.

Singh comes in from Star Plus, where she has headed the fiction content development division and spearheaded several projects since 1998.

Recently, the channel’s programming head Namit Sharma quit the organisation after a stint of over a year. In the interim period, Zee TV business head Pradeep Hejmadi has been looking after the channel’s programming.

Announcing the appointment, Hejmadi said, “Rohini has an exceptional track record for delivering outstanding drama. Her work speaks for itself and is driven by her passion for writing and storytelling. Her focus is always on recognising and developing projects based around strong ideas with the potential to engage and entertain audiences. With her vast experience, Rohini will bring the very best from the established and emerging writers talent pool to Zee TV. Known for its original and differentiated dramatic range and quality, Zee TV has scored some notable successes recently and Rohini is the right person to take it on to a new level. She and Charu Singh (head fiction) will make a formidable team.”

Singh said, “I look forward to steering Zee TV into the future and building on its success as it continues to be the home of the most original storytelling across a range of drama that is unique to it in the rapidly changing Indian television landscape. I am most excited to have this opportunity to commission and make entertaining, popular programmes for Zee TV audiences. We aim to make programmes that people watch and talk about in equal measure, and that’s a challenge I look forward to.”

She earlier worked with TV18 and was part of projects including ‘Bhanwar’ (Sony TV) and ‘Haadsa’ (Sab TV) from 1998 to 2000. She also worked with brands including BBC (‘Jasoos Vijay’), Twenty Twenty TV Company (‘Kaajjal: Sabbki Aankhon Mein Basi’ for Sony and ‘Darna Mana Hai’) and Cinevistaas (‘Dilll Mill Gayye’ for Star One).

She afterwards joined Star Network and handled shows for Star One (‘Dill Mil Gayye’, ‘Milley Jab Hum Tum’, ‘Geet: Hui Sabse Parayi’, etc.). She was responsible for the concept development of ‘Geet’, ‘Pratigya’, and ‘Maryada’.

As head of Star Plus’ fiction content development team, she spearheaded and launched shows like ‘Iss Pyaar Ko Kya Naam Doon’, ‘Ek Hazaaron Mein Meri Behna’, ‘Pyaar Ka Dard’, ‘Veera’, ‘Arjun’, ‘Kaali’, ‘Saraswati Chandra’, ‘Meri Bhabhi’, ‘Ek Ghar Banaounga’ and ‘Iss Pyaar Ko Kya Naam Doon 2’.