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Zee TV announces viewer-sourced book on ‘ummeed’
MUMBAI: Zee TV has announced a viewer-sourced book that is in line with its core proposition of ‘Har Lamha Nayi Ummeed’.
After spreading hope through its initiative ‘Hum Hai Ummeed-e-Kashmir’ where the channel, along with its philanthropy partners, organised star-studded charity concerts to raise funds and provide shelters for the flood victims in Jammu & Kashmir, Assam and Vishakhapatnam, the channel recently invited its viewers to share their personal ‘ummeed stories’.
For the proposed book, the channel has urged viewers to share real-life accounts of their journeys of hope, successes and triumphs. Entries have already started pouring in and the channel plans to collate them for the masses in a book form, specially written and curated by author Rashmi Bansal.
Every single ‘ummeed’ entry shared by Zee TV viewers will be showcased on the channel’s official website. 10 entries per week will be featured on air through astons on Zee TV and the top 25 will make their way into the book.
The channel even states that a few of the best stories could be made into Zee TV’s upcoming shows.
Zee TV business head Pradeep Hejmadi said, “Zee TV has and will always stand for ‘ummeed’. It is its articulation that will change to reflect the changing times. So, as we recently evolved our core proposition to ‘Har Lamha Nayi Ummeed’, making it even more relevant to our viewers’ daily lives, we set out in search of inspiration. We called out to our own viewers to share their most moving, motivating accounts of triumphs and victories—stories where they held on to ‘ummeed’ and stayed afloat, tiding over tribulations and challenges, only to emerge winners. We’ve received an overwhelming response with thousands of people writing in with diverse subjects and issues. These are stories waiting to be told, as they have the potential to inspire.”
Bansal said, “Zee TV understands the hopes, dreams and aspirations of the common man of India. Such a book will definitely create a huge and positive impact. The challenge now lies in identifying the most deserving entries whose stories provide true inspiration and hope. The task is not easy, as fascinating stories continue to pour in but it’s very satisfying. My work on the book has just begun and we hope to showcase some truly inspiring role models who will lend ‘ummeed’ to countless others.”
The book will be released on 2 October 2015, the anniversary of Zee TV.