26 Sep 2017
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Zee Tamil biz head Easwaran quits; Siju Prabahakaran is made head

MUMBAI: Zee Tamil business head NS Easwaran has quit the organisation after a stint of over two years.

NS Easwaran Zee TamizhEaswaran is replaced by Zee Kannada business head Siju Prabhakaran.

Confirming the news to TelevisionPost.com, Easwaran said, “Yesterday was my last day at the organisation. I have been with ZEEL for eight years now and have been working continuously for 17 years. I wanted to take a break.”

Easwaran started his career in sales in 1998 and entered the media industry in 2000. He joined New Age Entertainment in their sales and marketing department.

Joining Zee in 2007, he headed ad sales (West) for the Zee South channels. In 2008, he was promoted to head the ad sales of Zee’s Hindi channels for the western region.

He was made deputy VP ad sales for ZEEL in 2012 and, in 2013, was made the business head for Zee Tamizh (now Zee Tamil).

Easwaran’s next move is not known yet.

Siju PrabhakaranAs the new business head of Zee Tamil, Prabhakaran will report directly to Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka.

Prabhakaran has been with Zee for over 15 years now and has experience in sales as well.

Prabhakaran said “Tamil Nadu is a market with huge potential. This is one market where television viewing is a habit that is quite difficult to break. I’m looking forward to bringing the necessary changes to this habit that will benefit Zee Tamil and help us grow in leaps and bounds.”

Earlier, ZEEL’s executive vice president for regional channels Sharada Sunder was given the additional responsibility of handling the Tamil GEC. Easwaran was reporting to Sunder.

Sunder already leads the business of six regional channels in the Hindi-speaking markets—Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Salaam and Jagran.

It is now learnt that Sunder will no longer be looking after the Tamil business.

“She had taken up Zee Tamil as a special project. Now with Siju taking over as business head, she won’t be handling the channel anymore,” a source said.