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Zee Talkies’ new initiative to provide platform to short filmmakers
MUMBAI: Marathi movie channel Zee Talkies has launched a new initiative. Called ‘Talkies Lighthouse’, it will provide an ecosystem for talented film and short filmmakers.
Designed to have three phases, ‘Talkies Lighthouse’ will first present a series of handpicked short films in an entertaining format for audiences of Maharashtra. The show will be presented through the lens of two protagonists who have set out to discover short films and the stories of those filmmakers in an engaging 90-minute format.
Starting 10 January, the show will air on Zee Talkies, every Sunday at 4.30 pm.
The subsequent phase of the initiative will seek to popularise short films through a contest. ‘Talkies Lighthouse Contest’ will call for entries from audiences in Maharashtra and encourage them to share their stories.
“We believe that, given an access and opportunity, audiences will be empowered to create their own short films under the guiding light of renowned industry experts,” the channel said.
Through this platform, the channel is trying to provide an opportunity to budding actors and directors to showcase their talent. The entries will be evaluated by a jury panel, as well as audience voting, and the winning entries will be announced in the ‘Talkies Lighthouse Film Festival’, which will be an on-ground event especially designed to glorify the format of short films through workshops, symposiums, speeches and winner felicitation.
Zee Talkies business head Bavesh Janavlekar said, “This is the first ever initiative in the Marathi industry. The output of Marathi films has accelerated in the last 2–3 years. We believe that there is a lot of talent that is unexposed due to lack of opportunities. There are aspiring filmmakers who have limited access to the audiences even though with a good product in hand. Until now, we were only focusing on films and film-related events, and this is the first time we are exploring an innovative approach to launch short films in a show wrapped around entertainment.”