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Zee Music completes one year, unveils 2015–16 slate

MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) music label Zee Music Company has completed one year in Bollywood, making a mark with films like ‘Holiday’, ‘Mary Kom’, ‘Humshakals’, ‘Bang Bang’, ‘Shaukeens’, along with 40 Hindi and 15 Marathi movies in 2014–15.

Gearing up for its second year, the label has unveiled its slate for 2015–16.

Zee Music Company’s new movie line-up includes those in collaboration with UTV-Disney and Balaji Motion Pictures.

The label will be releasing music for films like Disney’s ‘ABCD2’, UTV’s ‘Fitoor’ and ‘Katti Batti’, and Balaji Motion Picture’s ‘Flying Jatt’, ‘Kya Super Kool Hai Hum 3’ and ‘XXX’.

Among the label’s other new titles are ‘Gabbar is Back’, ‘Piku’, ‘Kuch Kuch Locha Hai’, ‘Bombay Velvet’, ‘Ishqedarriyaan’, ‘Singh Is Bling’, ‘Tina And Lolo’ and ‘Jazbaa’. In addition, 30 new projects will be announced soon.

Zee Music Company head Anurag Bedi said, “It has been a phenomenal year for us and we are very happy with our decision to enter the music space. We are elated to be associated with two of the finest studios UTV Disney and Balaji Motion Pictures, who have consistently delivered successful movies and music over the years. Meanwhile, we continue to work towards a fantastic year ahead with an exciting line-up of movies starting this summer.”

Disney India VP and head marketing and distribution Amrita Pandey said, “We are happy to associate with Zee Music Company on our movies. Our upcoming slate has highly anticipated movies, like Disney’s ‘ABCD 2’ and UTV’s ‘Fitoor’ and ‘Katti Batti’, and with these movies we will deliver on our promise of providing audiences with great stories and music.”

Balaji Motion Pictures group CEO Sameer Nair said, “Music is a key driver for audiences across regions. As a studio, we believe this creative synergy will be productive. The aim has always been to entertain, entertain, and only entertain. We’re looking forward to this enthralling journey with Zee Music Company.”

Zee Music Company has generated over 300 million hits on YouTube. It also collaborated with YouTube for the music promotion of ‘Shaukeen’, which came out to be a success on Facebook and Twitter.

Similarly, songs of ‘Bang Bang’ topped the charts. Users from across the world consumed more than one billion minutes on its YouTube page, claims the label.