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Zee Media names global English news channel ‘WION’
MUMBAI: Zee Media Corporation Ltd has announced that its global English news channel, which is slated for launch this summer, will be called ‘WION – World is One News’.
The channel will report global news and issues from a South Asian perspective.
Commenting on the new channel, Essel Group & ZEE chairman Dr Subhash Chandra said, “Zee Media’s new global English news channel WION will look to offer a seamless experience to empower, educate and energise our discerning viewers. Inspired by the Group’s motto, “Vasudhaiva Kutumbakam – The World is My Family”, WION aptly stands for ‘World is One News’ and will give a global view of the world through a South Asian lens.”
Sharing more details on the news network, Zee Media editor-in-chief – English news broadcast and related content Rohit Gandhi said, “With WION, we will meet the aspirations of 2 billion South Asians by delivering a global news network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals.
“While a TV channel is the face of this mobile-first start-up, our newsgathering, reporting, production and publishing processes are an ambitious leap into a multi-screen future. We aim to disrupt conventional ways of thinking about news and set a new template for storytelling across platforms,” Gandhi added.
WION’s target audience is Generation Z, not in terms of age, but in terms of values, beliefs and attitude—a generation that is global, social, visual and tech savvy.
WION is a mobile/digital-first platform and will later have an international television channel. The news content will be available to audiences at their convenience, on their preferred screens. The network will use technology to bring in user-generated content. Its newsgathering teams will be equipped with mobile technology for an ‘anytime, anywhere’ live approach.
WION will have bureaus across the globe. Using a mix of young and seasoned journalists with diverse nationalities, WION will be on the forefront of what’s happening today, in thought-provoking ways.
Zee Media is one of India’s largest news networks with 10 channels, the Mumbai edition of DNA newspaper, and digital properties like zeenews.com and dnaindia.com.
The network comprises national channels—Zee News (Hindi news), Zee Business (Hindi business news) and India 24×7 (Hindi news). In addition, it has regional news channels, Zee Madhya Pradesh Chhattisgarh (Madhya Pradesh & Chhattisgarh), Zee 24 Taas (Marathi), Zee Rajasthan News (Rajasthan), Zee Punjab Haryana Himachal and Zee Kalinga News (Odisha). Additionally, the company operates two regional news channels through its subsidiaries, viz. 24 Ghanta (Bengali) through Zee Akaash News Pvt Ltd and Maurya TV (Bihar & Jharkhand) through Maurya TV Private Ltd.