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ZEE expands into Latin America, launches Spanish-language Bollywood channel in Mexico, Ecuador
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has expanded into Latin America with the launch of its Spanish-language Bollywood channel, Zee Mundo, in Mexico and Ecuador.
Zee thus becomes the first Indian broadcaster to take mainstream channels to Latin America.
Zee Mundo will be available in Mexico on Sky, a leading pay TV satellite provider, and in Ecuador on TV Cable.
ZEEL CEO, International broadcast business, Amit Goenka said, “After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America.”
ZEEL president, strategy, International business Rajeev Kheror said, “There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling. We wish to deliver a similar experience to our audiences in Latin America with content that is high-quality, unique and entertaining.”
Headquartered in Miami, Florida, the specially-customised channel will bring Zee’s entire library of HD movie titles to Latin American audiences, meticulously dubbed in Spanish, encompassing five genres – action, romance, suspense, drama and comedy and featuring movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.