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Zee Café takes lead in Eng ent, Pix moves up in movies, CN back in kids genre
MUMBAI: The week ended 2 October saw a shift in the English channel space, with Zee Café coming back to take the lead in the English entertainment genre, Sony Pix moving up to No. 2 in the English movie genre and Cartoon Network re-entering the kids genre at No. 3.
Surprisingly, the top two channels in the English entertainment genre witnessed a big drop in their ratings in Week 39. Previous week’s leader Comedy Central saw a big drop in ratings, which caused it to slip to the second spot.
Consequently, Zee Café moved up a step to reach the No. 1 position. Although Zee Café also saw a fall in viewership, its fall was marginal compared to Comedy Central.
The third place in the genre saw the re-entry of Star World, which pushed AXN out of the top three.
The English movie genre saw a flip-flop in Week 39, with Sony Pix moving up to the second spot, displacing Star Movies, which slipped to the third.
While Star Movies also witnessed a rise in ratings, the margin of Sony Pix’s growth in ratings was much higher.
All the three channels witnessed a spike in ratings during the week, with Movies Now continuing its leadership for yet another week.
Top 5 movies
‘Drunken Master’ on Pix was the top-rated movie of the week, followed by the ‘The Wrath of Vajra’ on genre leader Movies Now. Pix took the third spot by dint of the superhero movie ‘Iron Man 2’.
Interestingly, the fourth spot on the chart went to HBO for its airing of a filler, ‘Max Life Insurance Time Check’. This is the first time that a filler has managed to make it to the top movies in a week. Moreover, the filler and ‘Iron Man 2’ on Pix got the same ratings.
Rounding off the top five was ‘Journey 2: The Mysterious Island’, which was telecast on Movies Now.
Week 39 also brought about a change in the kids genre, with Cartoon Network coming back to the third spot. It displaced Hungama, which got pushed out of the top three.
Nick continued its lead for yet another week, seeing a slight gain in viewership. Meanwhile, Pogo, at No. 2, had to face a marginal drop in ratings during the week.
Similar to the previous week, there was no change in the infotainment genre in the week ended 2 October.
Discovery Channel continued its lead and saw a significant rise in its viewership.
The top three channels witnessed a rise in ratings. National Geographic continued its stance at No. 2, while History TV18 stayed at No. 3.