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Zee Anmol is No. 2 Hindi GEC; Max jumps two spots to lead Hindi movie genre
MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) free-to-air (FTA) channel Zee Anmol has rushed to the No. 2 spot in the Hindi GEC hierarchy, behind only Star Plus.
Zee Anmol saw a surge in viewership, while Colors lost its second rank and stood at No. 3, according to BARC data for the week ended 23 October.
DD National was the other big gainer in Week 42. The pubcaster jumped two spots to be No. 5, as per BARC’s all-India (urban + rural) data for the Hindi-speaking markets (HSM). The channel gained on the back of the India–South Africa cricket series.
It displaced Star India’s FTA channel Star Utsav, which fell to the seventh spot due to a fall in viewership.
Star Plus continued to maintain its lead in the genre while Zee TV and Life OK also maintained their fourth and sixth positions respectively.
Sony Entertainment Television (SET), SAB and Rishtey remained at eighth, ninth and tenth spots respectively.
Top five shows
While Zee TV’s ‘Kumkum Bhagya’ was the most-watched show (average of original airings) during the week, genre leader Star Plus had three out of the five most-watched shows.
Colors had just one show ‘Sasural Simar Ka’ on the list.
Hindi movie genre
Boasting three of the top five movies of the week, Multi Screen Media’s Hindi movie channel Max surged from previous week’s third spot to the first position in Week 42.
Star Gold, which had gained in viewership last week due to of the premiere of Salman Khan’s ‘Bajrangi Bhaijaan’, fell to the No. 3 position.
Repeat airing of ‘Bajrangi Bhaijaan’ was still the top-rated film on Hindi GECs.
Meanwhile, Zee Cinema maintained its second spot, and Movies OK and &Pictures held their respective fourth and fifth places.