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YRF in licensing deal with Doodle Collection

MUMBAI: Yash Raj Films has entered into a licensing deal with Doodle Collection to launch a limited edition range of diaries inspired by some of the movie studio’s most popular films.

Doodle Collection’s range of YRF diaries celebrates cinema and Bollywood in a colourful and quirky form. The diaries are inspired by YRF movies across genres, from the classic ‘Kabhi Kabhie’ to the modern ‘Band Baaja Baaraat’, ‘Rocket Singh Salesman of the Year’ and ‘Chak De! India’ among others.

The highlight of the collection is the diaries inspired by the cult hit ‘Dilwale Dulhania Le Jayenge’, which are for people who love and breathe romance and can’t live without a bit of Raj and Simran in their lives.

The diaries are available on the Doodle Collection website and with major stationery retailers across India like Landmark and Crossword, along with online portals like Flipkart, Amazon and Fashionara.

The price ranges from Rs 199-699.