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With ‘Parivar’ support, Star Plus reaches 700mn mark once again

MUMBAI: After a long gap, leading Hindi general entertainment channel (GEC) Star Plus has once again reached the 700 million mark by garnering 704 million GVMs (gross television viewership in millions) in the week ended 5 July.

The only other gainer in Week 27, as per TAM data sourced from the subscribers, was Zee TV which clocked in 479 million from 423 million in the trailing week and maintained its second spot on the chart.

TAM_wk27

Life OK once again held on to its third position despite a loss of 10 million GVMs to garner 348 million GVMs in the week.

Coming in fourth was Colors which fell by 31 million GVMs and clocked in 320 million. Sony Entertainment Television (SET) too witnessed a steep fall of 61 million to attain 288 million GVMs.

SAB came in sixth with 276 million GVMs, down from the 280 million in Week 26. Sahara One was the seventh on the chart with 15 million GVMs.

With most of the channels witnessing a drop in viewership, it affected the overall TV viewership too. The Hindi GEC genre which gained 99 million GVMs in Week 26 saw a drop of 13 million GVMs in Week 27 to record 2,627 million GVMs. The overall TV viewership too dropped by 51 million to garner 6,848 million GVMs.

genre_wk27The GEC saga

The two gainers, Star Plus and Zee TV, witnessed a boost on the back of special programming during the week. While Star saw its award property ‘Star Parivaar Awards’ fetch a viewership of 7.7 million contributing a gross viewership of 46.7 million to the channel, Zee grew due to the premiere of the Hindi feature film ‘Main Tera Hero’ which clocked in a viewership of 8.7 million and its second airing delivered a viewership of 3.8 million. The movie contributed a gross viewership of 73 million to the channel.

Zee TV also saw the launch of its new non-fiction property ‘Cinestars Ki Khoj’ which clocked in a viewership of 3.5 million and contributed a gross viewership of 11.6 million to the channel from its original airing.

Top10_wk27

Top 10 fiction shows

Star Plus was back with seven shows in the top 10 list, with ‘Pyaar Ka Dard…’ displacing Zee TV’s ‘Qubool Hai’. Zee TV thus had only two shows in the list, while SAB had one show. No shows from Colors, SET or Life OK featured on the list once again.

The top 10 shows included Star Plus’ ‘Saathiya Saath Nibhana’ which remained the slot leader and garnered an average viewership of 9.4 million, ‘Diya Aur Baati Hum’ with 9.2 million, Zee TV’s ‘Jodha Akbar’ with 8 million, Star’s ‘Yeh Rishta…’ with 7.4 million, SAB’s ‘Taarak Mehta…’ with 7 million, Star’s ‘Mahabharat’ with 6.4 million, Zee’s latest entrant ‘Kumkum Bhagya’ with 6.3 million, back with Star’s ‘Ye Hai Mohabbatein’ clocking in 5.8 million, ‘Veera’ with 5.4 million and ‘Pyaar ka Dard’ garnering an average viewership of 5.3 million.

Top non-fiction shows

Colors’ ‘Comedy Nights with Kapil’ continued to be the number one show in the category with an average viewership of 5.9 million. This was followed by SET’s ‘CID’ with 5.1 million and Colors’ other non-fiction property ‘Jhalak Dikhhla Jaa’ with 3.9 million average viewership.

Life OK’s ‘Savdhaan India’ came in fourth with 3.6 million, while Zee TV’s ‘Cinestars Ki Khoj’ wrapped up the top five shows in the category with 3.5 million GVMs in Week 27.

Reach

Star Plus’ reach was at 116.6 million, down from 120 million, followed by Zee TV at 111.9 million, up from 109.6 million and Life OK at 111.1 million, down 111.8 million in the trailing week. Colors was at 104 million, down from 110.4 million, SET was 103.1 million, down from 112.2 million and SAB was 85.3 million, down from 86.9 million.

Time spent per viewer

Star Plus’ TSV improved to 181 minutes from 165 minutes previously, and so did Zee TV’s to 128 minutes from 116 minutes. While SAB’s TSV remained constant at 97 minutes, Life OK’s TSV dropped to 95 minutes from 96 minutes, and Colors’ TSV dropped to 92 minutes from 96 minutes. SET’s TSV dropped from 93 minutes to 84 minutes in Week 27.