23 Nov 2017
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Vodafone, Amazon.com aboard MSM as IPL sponsors

MUMBAI: Despite controversies taking place off the field, sponsors continue to put faith in the Indian Premier League (IPL). This year, Multi Screen Media (MSM) has found companies returning as sponsors as well as brands that will be present for the first time.

A Vodafone spokesperson confirmed that the company is back once again as a co-presenting sponsor. “We have always been present on the IPL. We are doing a host of activities on the ground. On air, we will shortly be releasing a TVC,” he said.

Another company that has returned, as an associate sponsor, is Havells. The electrical goods company has been using the IPL to promote its brand of fans.

Looking to make its push into the Indian market, online retail major Amazon.com has come aboard the Twenty20 razzmatazz for the very first time as an associate sponsor. The company had recently launched an Indian e-commerce site looking to take advantage of the burgeoning market.

Other deals are in the signing process. The advertisers at the end of the day care only about eyeballs. As long as those are there, MSM has nothing to be worried about despite proceedings in the Supreme Court.

Having increased its ad rates, MSM is targeting advertising revenue of Rs 9 billion from the IPL, the same it had made last year.