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Vivek Srivastava joins Times Television as head of Movies Now, Romedy Now

MUMBAI: Times Television Network (TTN) has roped in Colors’ head of commercial and digital Vivek Srivastava as business head of its English channels Movies Now and Romedy Now.

Srivastava will fill in the position vacated by Ajay Trigunayat, who had quit in April this year.

vivek-srivastava-colorsConfirming the development to TelevisionPost.com, a TTN source said, “Since Ajay’s departure, there has been no head for the two channels. Vivek has joined in his place today.”

In his new role, Srivastava will report to TTN MD and CEO MK Anand.

Srivastava had been with Colors since its inception in January 2008. He started as a research head for the channel and was later part of its international team before taking up the mantle of digital strategy.

Last year, he was given additional responsibility of Colors’ commercial business.

Prior to Colors, Srivastava was with TAM Media Research, where he last served as director of the S Group. He has also worked with IMRB International.