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Viewership for Calcutta Football League growing
MUMBAI: Star has announced that the Calcutta Football League (CFL), organised by the Indian Football Association (IFA) which is associated with the All India Football Federation, got a good opening.
27.5 lakh television viewers tuned in across the first week and continued gaining further momentum in the second week when 32.2 lakh viewers hooked on to their television sets (C&S 4+, WB market).
Over the period of the first three weeks the league saw a total of 55 lakh viewers tuning in from all over India. In 2013, the league got average 37 TVTs per match, and in 2014 it has got average 52 TVTs per match indicating over 40 per cent increase in viewership (CS M 25+ AB, WB market). These numbers clearly indicate the popularity of football as a sport; it also signals a strong affinity of the masses towards domestic football.
CFL 2014 is being telecast live on Jalsha Movies. Iconic teams like East Bengal, Mohun Bagan and Mohemmedan Sporting Club along with several other teams are showcasing their talent in this league. These matches are being played at the Vivekananda Yuba Bharati Krirangan and Barasat Stadium and with the participation of star players like Ranty Martins, Katsumi, Piere Boya and Shilton Pal, the league ensures it is never short of excitement.
Star Jalsha, Jalsha Movies business head Kevin Vaz said, “CFL is the oldest football leagues in the world. Being played in the city of Kolkata – a city that eats, drinks and lives football – the tournament will never lose its charm and will only rise in terms of the popularity in the coming years. Each year the league enjoys a tremendous response and similarly, this year too, there has been a considerable spike in the viewership numbers”.
Having started on 10 August 2014, this month-long league is in the deciding stages and the last match would be played on 12 September.