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Viacom18 wins 18 awards at PromaxBDA India 2017

MUMBAI: Viacom18 Media has won 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards.

Viacom18 brands Colors, Vh1, Nickelodeon, Comedy Central, Rishtey Cineplex and Colors Marathi brought in a total of nine golds and nine silvers for excellence in various creative campaigns.

Music channel MTV was the biggest winner with a total of 10 awards. All the winning campaigns at Viacom18 were conceptualized and produced in-house.

The list of awards won by Viacom18 is as follows:


Best Integrated Marketing Campaign (out-of-house) Shakti Viacom18 Media – Colors
Best Themed Campaign Rishtey Cineplex Brand Films Viacom18 Media – Rishtey Cineplex
Something for Nothing Not in Hindi or English Awaz Teaser Viacom18 Media – Colors Marathi
Best Interactive Promo MTV Nescafe Labs Filmmaking Challenge Viacom18 Media – MTV
Best Sponsor / Brand Integration Spot(S) MTV He Deos Thand Rakh Viacom18 Media – MTV
Best On-Air Ident Design (in-house) MTV Hit Mornings Viacom18 Media – MTV
Best Traditional Animation MTV Hit Mornings Viacom18 Media – MTV
Best Directing Common Man Viacom18 Media – Rishtey Cineplex
Best Print Based Ad or Poster MTV Youth Marketing Forum’16 Viacom18 Media – MTV


Category Entry Title Brand
Best Integrated Marketing Campaign (out-of-house) Karmphal Data – Shani Viacom18 Media – Colors
Best Public Service Announcement MHRD Swachh Vidyalaya (Clean Toilets in Schools) Viacom18 Media – MTV
Best Holiday / Seasonal Promo MTV Christmas Promo Viacom18 Media – MTV
Best Entertainment / Comedy Promo Community – Troy & Abed Viacom18 Media – Comedy Central India
Best Programme Title Sequence MTV India’s Next Top Model Viacom18 Media – MTV
Best Interactive Promo MTV Christmas Promo Viacom18 Media – MTV
Best Sponsor / Brand Integration Spot(S) MTV Roadies Viacom18 Media – MTV
Best Marketing Video / Sizzle Reel / Sneak Peek Presentation Distribution AV Viacom18 Media – Nick India
Best Print Based Ad or Poster Vh1 Refresh – Campaign Poster Viacom18 Media – Vh1

The awards ceremony was held in Mumbai on 18 May. The event leads the international conversation about the role that marketing plays in the monetisation of media.

The association represents more than 10,000 companies and individuals at every major media organisation, marketing agency, research company, strategic and creative vendor and technology provider and is considered the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.