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Viacom18 lodges FIR against K Sera Sera for alleged piracy of ‘Force 2’
MUMBAI: The Cyber Crime Investigation Cell, BKC, Mumbai has registered an FIR against K Sera Sera Digital Cinema Ltd (K Sera Sera) based on a complaint filed by Viacom18 Media in relation to online piracy of its film ‘Force 2’, Viacom18 has said in a statement.
The film ‘Force 2’, starring John Abraham, Sonakshi Sinha and Tahir Raj Bhasin, was released on 18 November 2016, and the pirated print of the film was found online the same day.
Viacom18 has alleged in the complaint that the film had been leaked online by K Sera Sera, thereby infringing on Viacom18’s copyright in the film along with other offences committed by K Sera Sera under Information Technology Act, Copyright Act and Indian Penal Code.
K Sera Sera was one of the firms hired by Viacom18 for digital integration of its film ‘Force 2’, wherein the digital content package (DCP) was sent to K Sera Sera before the release of the film.
In order to tackle the menace of online piracy and identify the leak at source, Viacom18 had developed an internal security mechanism, involving the integration of unique identifiers in each copy of the film before the DCPs were distributed to the digital integrators.
Upon the release of the film, it was found that ‘Force 2’ was available in full length on various websites, for both unauthorised download and streaming, in a blatant act of movie piracy. Investigations by the Viacom18 team revealed that pirated copies originated from the one that had been sent to K Sera Sera for digital integration.
“It is really frustrating to suffer a loss due to online piracy as tremendous amount of money is invested in production, promotion and distribution of a film. This mechanism developed by us can trace the source of piracy and further strengthens our commitment to battle movie piracy. I believe that a concerted effort from the Indian film industry and support from the general public will go a long way in eradicating this illegal act. The Cyber Cell is presently investigating the offences complained of and it is likely to bust the nexus involved in this illegal activity. We hope the culprits are caught and brought to justice,” said a Viacom18 spokesperson.