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Viacom18 Consumer Products is India licensing partner for Peppa Pig

MUMBAI: Viacom18 Consumer Products, the merchandising and licensing arm of Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for ‘Peppa Pig’ in India.

After debuting on Voot in June, pre-school series ‘Peppa Pig’ is soon to premiere on Viacom18’s pre-school channel Nick Jr.

As the representative of the licensing rights for the Peppa Pig brand across India and the Indian subcontinent, Viacom18 Consumer Products recently rolled out the first line of Peppa Pig merchandise in the Indian market comprising plush toys, activity sets and much more.

The products are available across all Hamleys Toy Stores in India and various other leading retail outlets, including e-commerce sites such as Amazon.

Saugato Bhowmik

Viacom18 Consumer Products and Integrated Network Solutions business head Saugato Bhowmik said, “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio, which has rapidly expanded over the past couple of years.”

Entertainment One head of international licensing Ami Dieckman said, “The latest international adventure takes ‘Peppa Pig’ to India. The territory is a key component of our global growth strategy and by working with local experts, Viacom18, to steward the brand’s entry into India, we’re extremely excited about the commercial possibilities this territory presents.”