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Viacom18 appoints Saugato Bhowmik as head of Integrated Network

MUMBAI: Viacom18 has appointed Saugato Bhowmik as the head of its Integrated Network Solutions (INS) business unit.

Saugato BhowmikSaugato takes on the baton from Jaideep Singh, who will be leaving the organisation.

Along with this new role, Saugato will continue to head the Consumer Products business line at Viacom18.

INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres.

Sudhanshu-VatsSaid Viacom18 Group CEO Sudhanshu Vats, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetise various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavours.”

Vats added: “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organisation”

LIVE Viacom18 has launched IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.