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Vh1 Supersonic 2017 ropes in Grammy-winning music producer Zedd

MUMBAI: Viacom18’s marquee property Vh1 Supersonic has announced Grammy-winner Zedd, aka Anton Zaslavski, as its third headlining act for its 2017 edition. The festival will run from 10 to 12 February in Pune.

This year will mark the second consecutive appearance by the artist on the Vh1 Supersonic festival stage. Vh1 Supersonic has also announced Eric Prydz and Macklemore as its first two headlining acts.

The festival has revealed a diverse range of genres in its fourth edition including Big Room, Hip-hop, Electro, House, Trance, Techno and Drum n’ Bass. More artists encapsulating genres like Reggae/Dub and Future Bass are expected to be released in its next phase of announcements.

Saugato BhowmikViacom18 consumer products business head Saugato Bhowmik said, “Vh1 Supersonic has always been about raising standards of live experiences in India, breaking boundaries and offering something new to our audience. This year has been no different! With the earlier announcements and now with Zedd joining the headlining acts, we have given just a glimpse of the magnitude of what is expected at Vh1 Supersonic 2017. Zedd, with his own touch to dance music is sure to turn Vh1 Supersonic 2017 into a rich experience. We are thrilled to welcome him home once again, as he is part of the Supersonic family.”

Over the years, Russian-German producer Zedd has established himself as one of the biggest forces in the world of dance music. He has produced for some of the biggest names such as Lady Gaga and Black Eyed Peas, and has collaborated with top vocalists such as Kesha, Ellie Goulding, Selena Gomez and Justin Bieber. His album ‘True Colors’ recently won an award in the ‘Top Dance/ Electronic Album’ category at the Billboard Awards 2016.

The festival is presented by Gionee and is powered by Budweiser.

Commenting on the announcement, AB InBev marketing director India & South East Asia Kartikeya Sharma stated, “The electronic music scene in India is at its peak with global artists witnessing a huge fan following. As a brand, Budweiser aims to provide its fans, the best electronic music to experience and our association with Vh1 Supersonic acts as a testimony. This year Vh1 Supersonic will see some power packed performances by two world renowned artists debuting in India along with Zedd.”

Gionee head of marketing Nomit Joshi commented, “We are extremely excited the way the festival is coming together, staying true to its philosophy to provide an enriching and transformative experience. As a brand with our aim is to stay connected with the youth by partnering youth-centric properties, Vh1 Supersonic is re-affirming the belief audience had in the festival by putting together a well-balanced and diverse line-up.”