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Vh1 partners VIVO for eight international award shows
MUMBAI: Vh1 India has partnered with global smartphone brand Vivo Electronic Corp for eight of their international awards. The association will have Vivo on board as presenting sponsor for MTV Movie and TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and GRAMMY Awards.
The association starts with the first of the eight International Awards – MTV Movie and TV Awards airing on Vh1 on 8 May at 6.30 am.The channel will air the repeat of the award show at 9 pm.
Said Viacom18 head of English and Youth Entertainment Ferzad Palia, “International awards on Vh1 have always received an overwhelming response amongst the Indian audience; this has been seen through the viewership as well as conversations on our digital platforms. Moreover, we at Vh1 are known for providing creative brand solutions to our partners to drive synergies between the brand and the property they’re associating with. VIVO, since its launch in India a few years ago, has been able to connect beautifully with the Indian audience. Their product offerings and thoughtful brand partnerships, like the one with Vh1, have further helped them reach out to more and more relevant audiences. We are extremely happy to have them on board with us and look forward to a very fruitful partnership going forward.”
Vh1 has launched 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more and is reaching out to audiences across 35 cities via customised fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships.
Amongst the on-ground partnerships, Vh1 will also be hosting Vivo Award Nights and Vivo Award Trivia Nights at 40 hotspots across 15 cities. The partnership also comprises a college connect program, where the MTV Movie and TV Awards would be promoted across 200 colleges in 19 cities through cool contests, Vivo Morning Alarm Parties, Vivo India Award Frenzy- Snapchat Relay, Award screenings at popular youth hangouts. Activities like Vivo perfect selfie contests will also be done across multiple college festivals, along with the Vivo red carpet walk.
Said Vivo India CMO Vivek Zhang, “We are delighted to associate with Vh1 for their eight prestigious international awards. As a leading smartphone brand, we constantly strive to come up with delightful associations to strike a chord with our target audience that is youth. Vh1 is one of the most popular music channels and enjoys influential viewership among youth in India. We are glad to know that Vh1 is also taking special initiative to promote the awards on a wide scale including on ground activations and we believe it is a splendid opportunity for us to strengthen our customer connect.”