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UTV Movies inks film syndication deal with Viacom18
MUMBAI: Hindi movie channel UTV Movies has inked a movie syndication deal with Viacom18 and will telecast 11 movies from Viacom18’s library.
The channel has added new movies along with some unreleased titles from the movie studio.
The 11-movie deal includes films like ‘Humpty Sharma Ki Dulhaniya’, ‘Mary Kom’, ‘R… Rajkumar’, ‘Hasee Toh Phasee’, ‘Gori Tere Pyaar Main’ and ‘Madras Café’.
Disney India Media Networks VP content and communication Vijay Subramaniam said, “Over the years, UTV Movies has addressed the viewer’s need for entertainment through engaging content and with this deal, we will continue to engage our viewers and provide them with the content that appeals to them.”
The first film to be aired on UTV Movies as part of the deal is ‘Humpty Sharma Ki Dulhaniya’ at 8 pm, on 13 December.
Subsequently, the channel will air ‘R…Rajkumar’ at 12 pm on 21 December, ‘Mary Kom’ at 8 pm on 25 January and ‘Madras Café’ at 8 pm 31 on January. All the movies will have their second airing on the channel.
The deal also includes some soon-to-be released films and untitled movies that will be aired during the year.