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Universal Music, Ten Sports launch song to celebrate cricket

MUMBAI: Music label Universal Music India, in association with Ten Sports Network, has launched a special song, ‘Heroes (We Could Be)’, to celebrate the game of cricket.

Originally produced by Grammy-nominated Swedish DJ and record producer Alesso, the song featuring Tove Lo’s vocals has been a global hit.

The Indian version of the song is rendered by Kanika Kapoor, the voice behind hit Bollywood songs including ‘Baby Doll’ (‘Ragini MMS 2’) and ‘Chittiyaan Kalaiyaan’ (‘Roy’). The song is in ‘Hinglish’ with lyrics written by Manoj Yadav. There is also a music video of the song, which aims to reflect the passion and excitement of the sport. The video features cricket action from the various cricket series that have been telecast on Ten Sports Network channels.

Kapoor said, “I’m thrilled to be part of this exciting sporting project! It’s unlike anything I’ve done before and in India it can’t get any bigger than the sport of cricket besides the fact that it’s backed by a leading sports network, Ten Sports. I’m extremely grateful to Universal Music for giving me this opportunity as I eagerly look forward to my fans’ reactions to this song and video created for the sport we all love so much—cricket!”

Universal Music/EMI Music South Asia MD Devraj Sanyal said, “We all know that cricket and Bollywood are considered religions in India and we are ecstatic to bring together the two with ‘Heroes (We Could Be)’—a song celebrating the sport of cricket sung by the current No. 1 female voice in Bollywood playback Kanika Kapoor. She has done an exceptional job on the song by capturing the passion of the sport. And then to have the Ten Sport Network as our partner on this project, who being part of the Zee Network, have an incredible reach pan-India, we are confident that this song will soon become synonymous with the sport of cricket.”

Ten Sports global CEO Rajesh Sethi said, “Ten Sports Network, leader in sports entertainment with rights of five cricket boards believes in exploring innovative and unique ways to reach out to its audiences. ‘Heroes (We Could Be)’, in collaboration with Universal Music India, is one of the initiatives to celebrate the sport of cricket.”