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UFA Sports to handle media rights for International Premier Tennis League
MUMBAI: The International Premier Tennis League and UFA Sports have signed an agreement. UFA Sports will act as the exclusive marketer of the worldwide media rights of International Premier Tennis League.
International Premier Tennis League (IPTL) is a brand new team tennis format played across several countries in Asia with its first-ever edition to be held later this year.
From 28 November until 13 December 2014 current tennis stars and legends compete in four franchise teams in Manila, Singapore, New Delhi and Dubai featuring the likes of Rafael Nadal, Novak Djokovic, Andy Murray, Serena Williams, Andre Agassi and Pete Sampras. The competition will feature a total of 21 Grand Slam Champions and 14 current and former World Number Ones with a total prize money budget of over $29 million.
The four teams will play 24 matches in a round robin format to determine the inaugural IPTL League Champion. Modelled after successful international sports franchise concepts, the IPTL combines world-class sports and entertainment in a format that keeps both, spectators and TV viewers completely engrossed.
All matches will be produced in HD quality with IPTL graphics and commentary.
IPTL and UFA Sports have agreed on a cooperation, including the media rights distribution in the respective host countries as well as worldwide.
Multiple grand-slam winner, founder of the IPTL Mahesh Bhupathi stated, “We are pleased to announce that UFA Sports will be the exclusive marketer of the worldwide media rights of the International Premier Tennis League. UFA Sports brings wide experience and a high level of expertise which will help the IPTL reach a global audience. UFA Sports is ideally placed to promote a unique concept like IPTL and we look forward a long association.”
UFA Sports MD Stefan Felsing said, “The International Premier Tennis League is an extremely attractive, new format in the world of tennis with the potential to revolutionize the sport. We are glad to become a part of the development of the IPTL and to extend the UFA Sports portfolio with a high quality product.”