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&TV’s next big bet is dance reality show ‘So You Think You Can Dance’
MUMBAI: Hindi GEC &TV’s next big bet is a dance reality show, which will air on weekends to woo audiences at the 8.30 pm slot.
After airing big-ticket non-fiction shows like ‘India Poochega Sabse Shaana Kaun’, ‘The Voice’ and ‘Deal or No Deal’, &TV is bringing ‘So You Think You Can Dance’ to India. Starting 24 April, the Indian version of the international format show will have Bollywood diva Madhuri Dixit and popular choreographers Bosco Martis and Terence Lewis as judges.
An important element of the show is the battle between the stage and street dance styles. ‘So You Think You Can Dance’ has won 14 Emmy awards, seen 26 localised productions and travelled to 35 countries.
“Our endeavour is to bring new format shows to the Indian audience. We are working towards bringing differentiated content that cuts through the clutter. We believe that the show will give a new momentum to the weekend television viewing experience,” said &TV business head Rajesh Iyer.
Produced by Endemol Shine India, the dance show will be hosted by Mouni Roy and Rithvik Dhanjani. It will replace ‘Agent Raghav’.
“Dance has been my passion and while I lived in the US I’ve closely watched the International format of the show. I’m glad to be part of this dance reality show,” said Dixit.
The 13-month-old channel has already roped in a slew of advertisers for the show. Maruti Suzuki’s Alto K10 brand has come in as the presenting sponsor while Gillette and Parle Frooti are the associate sponsors. Ching’s Secret is the powered by sponsor, YepMe.com the style partner and Priyagold Hungger the snack partner.
Auditions were held across 20 odd cities to draw up 80 contestants that will battle against each other in two dance forms – street versus stage. Each week two contestants – one from each dance form – will be eliminated.
“So You Think You Can Dance – ‘Ab India Ki Baari’ promises to present dance to Indian audience in its own distinctive and inimitable style. This show will provide a platform to dancers across the country to showcase and enhance their talent under the guidance of our acclaimed judges who will mentor the participants to ensure they put forth their best performances,” said Endemol Shine India MD & CEO Deepak Dhar.
While Bosco will represent the street styles of dancing, Terence will helm the stage styles. “We want to showcase to the world the huge pool of dancing talent that India has and our performers are at par with the global standards. This is a great platform for the aspiring dancers to showcase their talent to a global audience,” said Bosco.
Added Lewis, “I am elated to associate with this show. I have been religiously watching the American version for more than 7 years now. The show practically set the level of dancing world over. Judging the Indian version is just a great honor for me and also a feather in my cap. I believe the show is devoid of any drama and just focuses on one thing, pure dancing.”