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TV18 launches Kannada news channel ETV News Kannada
MUMBAI: TV18 Group-owned ETV News Network has launched ETV News Kannada as part of its strategy to broaden its presence in the regional news space. Earlier this month, the company had launched ETV News Bangla which started transmission from 17 March.
Launched in the presence of Karnataka chief minister K Siddaramaiah, ETV News Kannada, along with its promotional package, started transmission from 19 March at 6 pm. The first news bulletin was aired at 7 pm, immediately after the inaugural ceremony.
GN Mohan is the editor of the news channel while R Subbanaidu is the head of operations. The channel started its journey with about 45 journalists and news informers spread across all the 224 assembly constituencies in the state. It will have five bureaus besides the main bureau in Bengaluru.
ETV News Network group editor Rajesh Raina said that the biggest USP of the channel will be the presence of its representatives in every nook and corner of the state and the fact that it will focus on ‘people’s issues’.
“We have appointed news informers in all 224 assembly constituencies to gather news from every nook and corner of the state. We are expecting around 800 to 1,000 breaking news flashes per day,” Raina stated.
ETV News Kannada will have to compete with Udaya News, TV9 Karnataka, Suvarna News 24×7, Public TV and Samaya 24×7.
ETV News Network head Jagdeesh Chandra said that the network follows the “news only” concept and would cover welfare and developmental news in depth.
He also revealed that ETV will launch three more news channels in Harayana-Himachal Pradesh, Gujarat and Odisha. ETV Haryana-Himachal Pradesh is expected to be launched in Chandigarh on 25 March, ETV Gujarati on 30 April and ETV Odiya on 31 July. The dates, however, are tentative and awaiting clearance from the I&B Ministry and WPC.
The regional news expansion became necessary as the company decided to turn ETV Bangla, ETV Kannada, ETV Gujarati and ETV Odia into full-fledged entertainment channels. Earlier, the four channels also had news component which will now move completely to the newly launched news channels.
With the launch of ETV News Bangla and ETV News Kannada, the ETV News Network now has a bouquet of seven channels that also include ETV Uttar Pradesh/Uttarakhand, ETV Bihar/Jharkhand, ETV Madhya Pradesh/Chattisgarh, ETV Rajasthan and ETV Urdu.
Added Raina, “This is a perfect time for us to enter more of such regional markets where there is a strong need for regional news content.”
ETV News Kannada editor and regional bureau head GN Mohan said, “ETV News Kannada will be the prime source of regional information for the local audience here, and to assure the relevance and freshness of the content, the channel has roped in a number of specialised journalists who will explore and put in non-biased and real-time information, keeping the channels’ strengths intact.”
ETV News Network head marketing and branding Chandan Kapoor said, “ETV channels have turned out to be the voice of the masses, ensuring in-depth coverage of all the happenings in the region-specific bulletins. By launching a new regional channel for the Kannada audience, ETV will ensure that local audience can relate to the channel in an essential and effective way.”