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TV18 launches India’s first Gujarati business channel CNBC Bajar
MUMBAI: TV18 Broadcast is set to launch its Gujarati business news channel CNBC Bajar on 1 July. After ETV News Gujarati, this is the second channel launch since Mukesh Ambani-controlled Reliance Industries took over the company.
Incidentally, this is the first regional-language business news channel in India. The idea was floated by the earlier management team headed by founder-promoter Raghav Bahl long ago but could not be launched due to financial constraints.
RIL-controlled TV18 Broadcast will, thus, have in Gujarati a general news and a business news channel. Gujaratis are a prosperous community and the state has gained importance after Narendra Modi has become the prime minister.
Modi, who comes from the state of Gujarat, hailed the launch of the channel. “It is truly a big idea to have initiated a business channel in Gujarati. You have understood the mindset and lifeline of the Gujaratis, and I believe this Gujarati channel will get you the highest profit, compared to all other channels of your network. Even in the diamond market, an Israeli is learning Gujarati in order to conduct business with a fifth-standard pass-out Gujarati businessman. In the entire world, Gujarati language is accepted as the language of business. It is a form of currency. It is reflective of the economy. And that is why the tagline, ‘Business Ni Matrubhasha’ is easily relatable to Gujaratis.”
With TV18 Broadcast running CNBC TV18 and CNBC Awaaz, the third business news channel will draw in models from them. While CNBC Awaaz editor-in-chief Sanjay Pugalia will head the editorial as its editor-in-chief, Pradeep Pandya and Aashka Goradia will be the face of the channel.
The new channel has been partnered by Infibeam.com as well as Adani and Ganesh Housing.
The channel will offer a mix of live market coverage from the NSE, BSE, commodities, currency, etc. and feature shows on aspects such as personal finance, entrepreneurship, property, lifestyle and more.
Pugalia said, “With the kind of programming plan that CNBC Bajar has, the channel is armed with a global attitude and the pace of a general news channel. We have added stronger doses of content around SMEs, retail, bullion and commodity to the typical mainstream mix of business news. We will focus both on the micro-markets within Gujarat as well as the global markets which affect the investment and business decisions of the business-savvy Gujaratis.”
CNBC channels and Forbes India CEO Anil Uniyal said, “On every economic parameter, from industrialisation to GDP per household, Gujaratis are top performers today. However, there isn’t enough content being created to serve this hugely affluent class of viewers. It was thus a very simple decision for us when we decided to start this channel. Not only that, no other community devours content revolving around finance, markets, business and economics the way this community does.”
“With the launch of CNBC Bajar, our company has become India’s only truly diversified business news network with unmatched presence across platforms. We can only go upwards from here,” Uniyal added.
Designed by Piyush Pandey’s O&M, the marketing campaign of the channel has been built on the idea of ‘The mother tongue of business’. It brings out the centricity of business in the life of Gujaratis and how extensively the language is used even today in the numerous business dealings.
The channel will be available on Tata Sky channel 896, You Scod channel 286 and GTPL channel 263.
Infibeam.com partner and CEO Vishal Mehta said, “I feel very happy and proud about this new business channel CNBC Bajar in Gujarati. Gujaratis are entrepreneurial and well known for their business acumen. This channel in Gujarati will be worthwhile for their business and new vision.”