18 Oct 2017
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&TV unveils marketing initiatives for ‘Deal or No Deal’ & ‘Agent Raghav’

MUMBAI: In order to push its two newly launched weekend properties ‘Deal or No Deal’ and ‘Agent Raghav – Crime Branch’ in the market, &TV has designed a range of activities across every medium.

Deal or not DealFor the fast-paced crime mystery thriller ‘Agent Raghav – Crime Branch’, the channel has gone beyond the traditional marketing mediums and invested in digital platforms.

&TV has extended the show as an audiobook, making it the first Indian television show to explore such a medium. The 30-minute crime and mystery thriller audiobook has exclusive stories beyond the show like ‘I Hate You Neha’. This is available for free download on &TV’s official website.

Additionally, &TV has launched a contemporary virtual game developed specially for the show to further engage viewers through mobile and web. To play the online game of Agent Raghav, viewers can visit the website or download the game on android phones, available on Google Play store.

The game encourages gamers to use their observational and visualising skills to find hidden clues at every level.

AR_LogoAgent Raghav features in Diamond Comics, solving a mystery murder case in his unique style. The channel also put up Agent Raghav branded handcuffs on auto rickshaws.

Gauging the popularity of radio shows in Indian households, &TV has also integrated with Neelesh Mishra’s radio show on Big FM and created a narrative of Agent Raghav’s crime solving story. The idea was to get listeners to visualise and recreate the scene in their minds before arriving at a conclusion, just like the protagonist of the show.

Meanwhile, ‘Deal or No Deal’ saw a representation at the airport. Branded briefcases were stationed atop the conveyor belts in Mumbai’s domestic airport.

Another innovation was the 3D rendition of the ‘Deal or No Deal’ concept displayed on a billboard in the city.

‘Deal or No Deal’ airs at 8 pm and ‘Agent Raghav – Crime Branch’ at 9 pm on weekends.