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&TV to bring social issue-based show ‘Gangaa’ at 8:30 pm slot
MUMBAI: Zee Entertainment Enterprises Ltd’s (ZEEL) upcoming Hindi general entertainment channel &TV is building its programming mix with an array of differentiated shows. After unveiling a game show ‘India Poochega: Sabse Shaana Kaun’, a historical ‘Razia Sultan’ and rustic tale ‘Begusarai’, the channel has now unveiled a social issue-based show ‘Gangaa’ for its 8:30 pm weekday slot.
Launching along with the channel on 2 March, the show will air from Monday to Friday and will narrate a poignant story of a spirited girl.
The channel had earlier announced ‘Razia Sultan’ at 7:30 pm, ‘India Poochega: Sabse Shaana Kaun’ for the prime slot of 9 pm and ‘Begusarai’ for 10 pm. Both shows will air from Monday to Friday.
Interestingly, ‘Gangaa’ will compete with another social issue-based show ‘Udaan’ on rival channel Colors.
&TV business head Rajesh Iyer said, “I am certain that Gangaa will establish a special bond with the audience. Ganga is an inspiring story of a young girl and her zest to live life to the fullest. Our protagonist questions the status quo and is innocently opinionated. She is a spirited soul and has the will to survive, something we all relate to.”
Produced by Sphere Origins, ‘Gangaa’ will present the story of a child widow who is characterized with an indomitable spirit and will to survive. Determined to live life to its fullest and claiming what she believes is rightfully hers, Ganga’s character personifies the face of new age India, aspirational and resilient.
Sphere Origins CMD Sunjoy Waddhwa said. “It is always a pleasure working with the Zee group. We are delighted to bring forth a unique story Gangaa that delves on a subject we seldom talk about in our society. For us it is about shedding light on them as well as presenting a captivating narrative for our audience.”
The show brings together an ensemble cast that includes Hiten Tejwani (Niranjan Chaturvedi), Sushmita Mukherjee (Kanta Dadi), Rakhi Vijan (Prabha Mami), Gungun Uprari (Madhavi), Ruhana Khanna (Gangaa) and others.