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&TV to air ‘Santoshi Maa’ at 9 pm from 30 Nov
MUMBAI: &TV is set to launch its socio-mythological show ‘Santoshi Maa’ on 30 November.
‘Santoshi Maa’ will air at 9 pm, from Monday to Friday.
The existing 8 pm show ‘Bhagyalakshmi’ and the 8:45 pm show ‘Ganga’ will turn into 30 minute programmes again, from its current 45-minute run. The move was made by the channel after its 9 pm show ‘Dilli Wali Thakur Gurls’ went off air.
‘Santoshi Maa’ will mark the comeback of Bollywood actress Gracy Singh on television as she essays the role of the goddess Santoshi Maa. Meanwhile, telly star Ratan Rajput will play her devotee Santoshi.
&TV business head Rajesh Iyer said, “Santoshi Maa marks our foray into the socio-mytho genre, thereby strengthening our programming slate. The concept of Santoshi Maa is introspective and very relevant given today’s evolving times. Furthermore, its universal theme and relatable plot will only enable us to reach out to a wider set of audience at a 9 pm primetime slot.”
Produced by Rashmi Sharma Productions, the show will focus on the belief of a devotee in Maa Santoshi and how the goddess helps her overcome obstacles in life.
The show tells the story of Santoshi, a loving girl with a heart of gold who has been a worshipper of the goddess since childhood. Much like the goddess of ‘santosh’ or contentment, Santoshi has no malice or greed in her heart and believes in respecting every individual.
Gracy Singh said, “All these years I received so many offers for TV shows but nothing appealed to me. But I loved the concept of Santoshi Maa. It has a great storyline, much relevance in today’s times and is being made with a lot of sincerity. Portraying a goddess on the small screen is extremely challenging but also satisfying at the same time. I look forward to receiving a positive response from the viewers.”
In a bid to fight the GEC game, this is the fourth show to be launched by the channel in recent times. It had earlier launched the romantic drama ‘Yeh Kahaan Aa Gaye Hum’ at 9:30 pm, horror series ‘Darr Sabko Lagta Hai’ at 10 pm on weekends and fantasy show ‘Adhuri Kahaani Hamari’ at 7:30 pm.