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TV rights to Stardust Awards moves from MSM to Colors

MUMBAI: The Bollywood film award properties are changing hands. In a new development, Colors has pocketed the broadcast rights to Stardust Awards. Earlier, the rights were held by Multi Screen Media (MSM) and telecast on movie channel Max.

A source said that Colors has bagged the Stardust Awards rights for seven years.

It may be recalled that Colors had the Screen Awards telecast rights from the Indian Express Group for two years. This was later bagged by Life OK.

Colors has associated with Sansui and Stardust for the 12th edition of the awards, to be held on 14 December, at MMRDA Grounds in Mumbai. It will be aired on the channel in January 2015.

Colors CEO Raj Nayak said, “This is our first year of partnership with Stardust and Sansui, and we are collectively working towards creating the biggest and most credible awards show. As the first such endeavour in 2015 to recognise and celebrate the talent that was showcased in the year gone by, we are striving to enhance the scale of the show while making it a more entertaining proposition for our viewers.”

Stardust Awards will be executed by Cineyug.

Magna Publishing Co Ltd chairman Nari Hira stated, “Thanks to our tie-up with Colors and Sansui, the show will be the first and probably the biggest event of 2015. Apart from nominees and performances, we are expecting attendance from the top league actors, directors and producers from the Hindi film industry. I think this is going to set a new benchmark of quality and showmanship, without doubt it is going to be the best award show of 2015.”

Sansui COO Amitabh Tiwari added, “Sansui is extremely delighted to present the 12th annual Sansui Stardust awards in association with Colors. This will be our first ever association with Stardust Awards. It goes without saying that this association is very exciting and promising. We look forward to a successful and long term association with both Stardust and Colors.”

The Sansui Colors Stardust Awards will celebrate the achievements and finesse in film-making across 25+ categories including some new categories like International Icon of the Year, to be awarded to those artists whose contribution to the development of the film industry has made it a global phenomenon.

The award property will celebrate Indian film fraternity’s contribution in 2014. It will be hosted by Karan Johar and Riteish Deshmukh, and will have performances by Shah Rukh Khan, Deepika Padukone, Saif Ali Khan, Kareena Kapoor, Madhuri Dixit-Nene, Parineeti Chopra, Sonakshi Sinha and Arjun Kapoor among others. The acts will be choreographed by Geeta Kapoor.