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TV news genre doubles in election verdict week
MUMBAI: After ceaseless, rigorous reporting on the general election, the top news channels had something to laugh at. The Hindi TV news genre grew 103 per cent and English news by 90 per cent in the verdict week, demonstrating the audience interest in the political class.
As the TAM viewership data for the week ended 17 May (counting was on 16 May) reveals, viewership of the top Hindi and English news channels almost doubled during the week, compared to the trailing week. In fact, the Hindi and English news genres got a major fillip during the week, with almost half of the gross television viewership in thousands (GVT) coming on the counting day itself.
When it comes to Hindi news channels, Aaj Tak was leading the pack in the Hindi-speaking markets for the 15+ years demographic. It clocked 105,785 GVTs in the week ended 17 May, witnessing a 132 per cent jump over the trailing week’s viewership.
However, ABP News was leading on the day of counting by a small margin. While ABP News witnessed a 139 per cent jump during the week and was a close second to Aaj Tak with 98,433 GVTs, on the counting day, the channel clocked 42,739 GVTs, compared to Aaj Tak’s 42,480.
India TV, Zee News and India News were third, fourth and fifth respectively among the most watched Hindi news channels on the counting day. Interestingly, while the top five registered over 80 per cent growth in the week, NDTV India and IBN7 could manage only 54 per cent each.
Even at No. 8, DD News registered 117 per cent growth in viewership over the previous week.
And while the Hindi news genre was once again a battleground for viewership, the case was different with English news channels. Times Now remained the clear leader in the genre for both the week and the counting day.
In the all-India C&S market for viewers 25+ years of SEC AB, Times Now led the English news category with 3,948 GVTs, an 88 per cent jump compared to 2,101 GVTs in the previous week. Also, on the counting day, the channel clocked 1,793 GVTs.
Surprisingly, NDTV 24×7, which also witnessed a healthy 102 per cent jump in viewership during the week, was a distinct third with 542 GVTs on the counting day.
Headlines Today with 1,211 GVTs and NewsX 1,196 GVTs were fourth and fifth respectively during the week. They managed merely 357 and 273 GVTs respectively on the counting day.
*TelevisionPost.com has sourced TAM data from independent subscribers who are not affiliated to any news channels.