21 Nov 2017
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TV journalist Mini Menon, Alok Nair float content company

MUMBAI: Senior TV journalist Mini Menon and former Bloomberg TV India business Alok Nair have become entrepreneurs. They have launched a company named Indy Network to create and deliver multimedia content.

Mini MenonThe start-up will primarily focus on infotainment content. Menon, who last worked with Bloomberg TV India as executive editor, will drive the content and vision for Indy Network.

During her career as a journalist, Menon created some of the most compelling news and long-format programmes that have set benchmarks in the industry. At Indy Network, she will look to take this to the next level.

The company’s business model will rest on advertising and content collaborations. Branded content will be looked at, but it has to be in line with what the company stands for. Subscription is some time away, Menon said.

Over the next few months, Indy will work with other partners and young talent to create what it says is a first-of-its-kind offering.

“With technology providing multiple touch points and clearer audience segmentation, Indy Network is based on the belief that the Indian audience especially the youth is being underserved, and there are big and crucial content gaps that need to be filled. We aim to close this gap by offering clear focused content. It is time to break through the clutter and bring together the finest minds and create the best in class content,” shared co-founder and editor Menon.

alok nairCo-founder and CEO Nair revealed that the plan is to launch the first platform in a few months. Each platform will exploit a niche in infotainment. “If you look at the digital market, the bulk of the time spent by people is on social media and on entertainment. We feel that there is an advantage in being a first mover in the infotainment space. We will create platforms and target niches within infotainment. We will create digital content comprising video, text and images. Initially, content will be in English, and we will enter other languages in phases.

“It is time to bring in a fresh set of entrepreneurs in the infotainment business. Dr Pranoy Roy, Raghav Bahl and Ronnie Screwvala all started in the 1980–90s and have been inspirational for what they have created. Indian media is ready for a new generation of passionate entrepreneurs creating independent unbiased content. We are excited with the tremendous opportunity that digital offers and are hoping to create innovative content platforms with strategic partners catering to a diverse audience set across niches. We believe the infotainment space will see a huge growth in the next few years, and Indy Network will be a key contributor. The spirit of our enterprise is collaboration. We look forward to this exciting new journey,” he said at length.

On moving out of television and becoming a media entrepreneur, Menon said, “After a great innings in television, I am looking forward to taking the next big leap as an entrepreneur and co-creator of what we hope will bring a paradigm shift in content. We have an exciting slate of work lined up, and we hope to create something that will make every Indian proud!”

Akshay Chavan, who has joined Indy as co-founder and head of research, brings with him a decade-long experience of research in niche content, as well as a profound understanding of digital media platforms. “With increasing penetration of social media and technology, India is experiencing a dramatic change in the way content is being consumed and shared. These are indeed interesting times to be in!” he said.