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Turner gets MIB approval to launch HBO HD

MUMBAI: Turner International India has received the Ministry of Information & Broadcasting’s (MIB) approval to launch HBO HD, which will replace HBO Hits.

The original plan was to launch HBO HD in April 2016. However, regulatory approvals took time.

HBO-HDLate last year, the company had announced the shutting down of HBO Hits and HBO Defined. HBO HD, which is to take the place of HBO Hits, is the high-definition version of HBO in India.

Turner also has WB in its English entertainment portfolio.

As reported earlier by TelevisionPost.com, HBO was refreshed earlier this year with a fresh new look reflecting a complete revamp of content and audience engagement.

The channel’s present tagline is ‘Experience Hollywood’. HBO’s new packaging aims to reflect a youthful and aspirational viewer demographic, and was redesigned to present content to a local, but worldly, audience.

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