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Turner appoints Marianne Lee as general entertainment head for Asia Pacific
MUMBAI: Turner International Asia Pacific has announced the appointment of Marianne Lee as VP content, general entertainment. She will get into her new role with effect from 2 May.
Lee will define and execute content and channel strategy for Turner Broadcasting System Asia Pacific general entertainment brands. Her focus will include WarnerTV, the number one rating English-language entertainment channel in Singapore, and two special interest brands, TCM Turner Classic Movies and truTV.
WarnerTV is a recent addition to Turner’s Asia Pacific stable of brands that makes a bold statement and demonstrates Turner’s commitment to general entertainment and to audiences that are passionate about great television. With WarnerTV, the Turner portfolio now includes Asia Pacific’s brands in the news, kids and general entertainment genres.
Lee will report directly to Turner International Asia Pacific president Ricky Ow, who commented on the appointment saying, “We’re delighted to welcome Marianne to the team. With WarnerTV now a Turner brand, she arrives at a critical time to build on its existing number one ranking and to develop our entertainment brand bouquet even further. Under her leadership, we can look forward to Turner’s entertainment channels scaling greater heights of audience appeal and excitement, as well as more new offerings.”
Lee will relocate to Hong Kong from Singapore, where she was most recently Universal Networks international director of programming and acquisitions. There she was responsible for the overall programme strategy in Asia, including programme acquisitions, scheduling, format acquisitions and original productions.