23 Oct 2017
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TravelXP to sport new look and logo

MUMBAI: Come 17 May, TravelXP will sport a new look and logo.

The channel, which claims more than 20 million viewers in India from the premium niche category, will also unveil its new theme. It has divided the content into six distinct genres—food, culture, nature, heritage, lifestyle, and destination.

“It is not just a revamp. We are going for a new and fresh look starting 17 May. We have divided the entire travel genre in six different themes, which will be shown via six different colours,” said TravelXP MD Nisha Chothani.

While the new logo will be white in colour, symbolising the convergence of different colours, the six main genres have been given six different colours based on the concept of colour psychology.

The idea, Chothani said, is to use colour as a stimulus for the viewers to start associating genres with the colours.

So, as yellow symbolises energy, positivity, and the citrus side of travel, it will be used for destination. Green symbolises freshness and health, hence the ideal colour of food.

As red is considered the colour of love, it will be the definition of culture on the channel.

Similarly, blue will signify nature, ochre heritage, purple lifestyle, etc.

4K programming

Chothani said that the channel has started shooting in 4K or ultra HD format and that some shows will be available in 4K by the last quarter of the year.

“Travel genre looks awesome in 4K; it is a great combination. So, we decided to start shooting some programmes, which are currently in production stage. One of the series is almost done,” she added.

Expansion plan

While the company still awaits a licence for its proposed food channel FoodXP, it is looking to take the channel to the Balkan nations where they plan to offer content in local languages.

“We are already present in Canada, the Middle East and Africa. The next stop will be the Balkan states. We have finalised distribution deals and will have content in local languages like Albanian, Bulgarian, Croatian, etc.,” Chothani added.

Meanwhile, within India, the channel is looking to offer Bengali and Tamil feeds.