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Top order unchanged; Star Utsav, SAB move up as DD National slips
MUMBAI: The top four positions on the chart remained unchanged—Star Plus continued leading the chart, followed closely by Zee Anmol (FTA channel), Colors and Zee TV in order of position.
Absence of cricket in the week except the final India-South Africa ODI match made DD National slip to the eighth spot in the Hindi GEC hierarchy. In the preceding week, DD National showed more days of the India-South Africa ODI series.
As per BARC data for the week ended 30 October, DD National’s fall resulted in gain for Star Utsav, Life OK and SAB TV.
A slim hike in viewership saw Life OK move up to No. 5, while Star Utsav moved up one spot to No. 6 due to a gain in ratings.
SAB rose from its ninth spot in the previous week to seventh in Week 43 on the back of a significant rise in ratings.
Despite a marginal gain, Sony Entertainment Television (SET) slipped to No. 9.
In Week 43, Zee TV’s ‘Kumkum Bhagya’ continued its lead as the top-rated programme, while Star Plus’ ‘Saath Nibhana Saathiya’ stayed put at second.
Interestingly, Zee Anmol, which airs repeat content, grabbed a spot at third with ‘Ek Se Bhale Do’.
The fourth and fifth spots were occupied by Star Plus with ‘Ye Hai Mohabbatein’, followed by Colors with ‘Sasural Simar Ka’. Consequently, Star Plus’ ‘Diya Aur Baati Hum’ moved out of the list.
Week 43 of BARC data saw Sony Max continue its lead in the genre due to a surge in viewership caused by the premiere of ‘Baahubali’.
There was no change in the pecking order.
Zee Cinema stayed at No. 2 while Star Gold was third. Both the channels saw a fall in their ratings during the week.
Movies OK was at the fourth spot, while &Pictures rounded off the top five, which also saw a drop in ratings.
The top five movies of the week saw Max dominate the chart by occupying four spots.
The premiere of ‘Baahubali: The Beginning’ took the top spot, followed by ‘Sabse Badi Hera Pheri 2’.
Zee Cinema took the third spot with ‘Encounter Shankar’.
The fourth and fifth spots went to Max for showcasing ‘The Return of Lion’ and ‘Yeh Kaisa Karz’.