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Top 2 GECs witness fall in viewership; Max regains leadership in Week 33
MUMBAI: The Independence Day weekend occasioned mixed ratings for the Hindi general entertainment channels (GECs) as the top two in the genre witnessed a fall in viewership. In the Hindi movie genre, Sony Max once again took the top spot.
As per BARC data for the week ended 21 August, leading Hindi GEC Star Plus witnessed a dip in ratings. Colors, the second-placed channel on leader board, also saw a slight dip in viewership.
Star India’s second Hindi GEC Life OK was the only other channel among the top five to see a drop in viewership.
On the other hand, both Zee TV and SAB TV saw gains in their respective viewership during the week.
Zee TV’s ‘Kumkum Bhagya’ once again was the week’s top-rated show as it saw a surge in ratings.
Week 33 saw Colors occupy three spots on the list of top five shows. Meanwhile, Star Plus’ top show ‘Saath Nibhana Saathiya’ witnessed a big drop in ratings, which displaced it from the No. 1 position.
Both the second and third spots went to Colors for its shows ‘Sasural Simar Ka’ and ‘Udaan’ respectively. The rise in the ratings of ‘Udaan’ displaced Star Plus’ show ‘Yeh Hai Mohabbatein’ from the fifth position.
‘Saath Nibhana Saathiya’, meanwhile, dropped to the fourth position in Week 33, followed by Colors’ ‘Swaragini’ at the fifth spot.
Sony Max regained its leadership in the Hindi movie genre, pipping Star Gold, which slipped to the third spot, courtesy of a fall in viewership.
Meanwhile, Zee Cinema went up a spot to be No. 2, having seen a marginal rise in ratings in Week 33.
Max continued to dominate the chart by having three movies in the top five.
The surprise of the week, however, came from UTV Movies, which took the leadership position by airing the Akshay Kumar-starrer ‘Gabbar is Back’.
A close second in terms of ratings was ‘Hamari Adhuri Kahani’ on Max featuring Vidya Balan, Emraan Hashmi and Rajkumar Rao.
Zee Cinema took the third spot, courtesy of family drama ‘Hum Saath Saath Hain’. In the previous week too, Zee Cinema had managed to garner the third position by airing yet another classic family drama ‘Hum Aapke Hain Kaun’.
The fourth and fifth spots once again went to Max, thanks to ‘Rowdy Rathore’ and ‘Mr X’ respectively.