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Times Now still on growth trajectory sans Goswami
MUMBAI: Times Network’s English news channel Times Now not only held on to its leadership position even after Arnab Goswami’s exit but also grew its viewership in Week 49 to take an unassailable lead over its rivals.
For the week ended 9 December, Times Now’s viewership jumped by almost 31% to 1.1 million impressions. NDTV 24×7, its closest rival during the week, was almost half its viewership.
While Times Now always had a huge lead over its rivals under Goswami, there were doubts in the industry whether it would manage to retain that magic without him. Clearly, the channel has proved the naysayers wrong.
The pecking order of the English news channels remained unchanged.
Hindi news channels saw their viewership shrink in Week 49. India News was the new entrant to the top 5 as News 24 was pushed out. Incidentally, BARC started reporting India News’ ratings from Week 49 onwards, following Bombay High Court’s stay order on ratings suspension.
ABP News held on to its No. 2 position for the second week in a row.
CNBC TV18, which fended off competition from ET Now for the top position, saw some growth in its viewership. There was no change in the hierarchy of the English business news channels.
Hindi business news channels continued to see growth in their viewership even as the ranking remained unchanged.