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Times Now launches campaign to take up social issues
MUMBAI: English general news channel Times Now, which has recently sharpened its brand positioning with the tagline ‘Action begins here’, has planned to take a tough stand against issues plaguing the nation.
Accordingly, the channel has launched a series of hard-hitting, issue-based films to reiterate its repositioning. It has also launched a 360-degree marketing plan that includes extensive print, OOH, cinema, digital and cross-channel promotions with ‘insightful’ and ‘thought-provoking’ creatives.
Claiming to shed light on some of the nation’s biggest issues and the underlying truth behind them with its coverage and debates, the channel said it will give more power to the people of India by being a catalyst in raising their voices for a better tomorrow.
The channel now attempts to reach out to the people to voice their issues that range from corruption to women safety to sanitation to more, thus bringing it to the national forum to find the best possible solutions.
“This goes a long way to reinstate the belief that the time has come to take charge and as a leader, take responsibility to set the agenda for the nation’s growth,” the channel said in a statement.
Times Television Network MD and CEO MK Anand said, “’Action Begins Here’ truly articulates what Times Now stands for. It explains what we are really doing. As India’s leading news brand, we are well aware of the power our voice has in society. And we constructively use that power to give voice to issues that affect our nation and raise the right questions that lead to action. Action that leads to concrete solutions, to change for a better India. The re-positioning will be reflected in the overall brand communication coupled with intense and engaging content.”
Added Times Now editor-in-chief Arnab Goswami, “Times Now has been the popular choice for more than seven years as the No. 1 channel. We have changed news delivery from deadpan to passionate; from uninvolved to journalism that steps forward to fight for the citizen. ‘Action Begins Here’ is a campaign that reflects this new-age journalism and showcases our fundamental strength of direct reporting to viewers across the globe.”