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Times Now HD launches on Tata Sky priced at Rs 30

MUMBAI: Times Group’s TV broadcasting arm Times Network has launched the high-definition (HD) version of its English news channel Times Now on direct-to-home (DTH) platform Tata Sky.

Priced at Rs 30 on a la carte, the HD channel is available on channel no. 605. It was added on the platform on 15 April.

As reported by TelevisionPost.com, the company already had the Ministry of Information & Broadcasting’s (MIB) approval to launch the channel. It had also informed the Telecom Regulatory Authority of India (TRAI) that it would price the channel at Rs 15 on reference interconnect offer (RIO) for addressable platforms.

iTV Network’s NewsX was the first general English news channel to go HD in 2016. English business news CNBC TV18 Prime HD is the first news channel to launch HD version. The two channels are available for Rs 20 and Rs 100 respectively on Tata Sky.

Times Now chief editor Rahul Shivshankar had earlier said that the HD channel would not be a mirror of the SD channel. Without revealing much, he also said that Times Now HD would have differentiated content in a month’s time.

Times Now HD is the fifth HD channel from the Times Network bouquet and its first in the TV news space.

Currently, it owns and operates 11 channels in three genres—English news, English entertainment and Hindi youth entertainment.

In the English news space, the company has three channels, Times Now, ET Now and Mirror Now, while in the English entertainment channel it has seven channels including Movies Now, Movies Now 2, Romedy Now, MN+, Movies Now HD, Movies Now 2 HD and Romedy Now HD. Its presence in Hindi entertainment is limited to Zoom, which airs music and Bollywood content.