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Times Network repositions MagicBricks Now as a general news channel

MUMBAI: Times Group-owned broadcast network Times Network has re-positioned its property business news channel MagicBricks Now as a general news channel Mirror Now.

TelevisionPost.com was the first to report that MagicBricks Now is being broad-based as the real estate sector has crashed following demonetisation, prompting the network to rethink the viability of a business news channel for the sector. Faye D’Souza will continue to head the channel.

Under its new avatar, Mirror Now will serve the expanding universe of national English audience, which is seeing growth due to increased awareness of socio-economic issues and rapid digitisation.

Mirror Now LogoMirror Now will be a differentiated offering that will highlight issues that impact our daily lives. The channel will attempt to cover subjects like crime, women’s safety, traffic woes, and civic issues such as cleanliness, health, environment, power and water, to make India a better place to live.

The channel is being launched on the erstwhile MagicBricks Now platform, which is already well distributed on all leading cable and satellite networks. This will give the new channel a major head start in this highly competitive space.

Times Network MD and CEO MK Anand said, “Delivering India’s No. 1 English news channel Times Now for the last decade or so has given us invaluable and incomparable experience and infrastructure that we believe has the capacity to produce more. And the news flow that this nation of 1.3 billion produces is impossible to contain in one linear stream. Hence, our second offering, Mirror Now. The tone, style and result-focused journalistic approach will be the same as Times Now. I think there is room for differentiated segments within national news to deliver another winner.”

Times Now chief editor Rahul Shivshankar said, “As a network that caters to 100 million urban affluent viewers in India, it was important for us to diversify our channel offering and content. With the heavy news flow and emergence of new political and economic centres, there was a teething need to launch a new channel to cater to this segment. We want to provide rich and in-depth content to our viewers and hence our new offering Mirror Now. With this channel, we aim to strengthen our position as the leading English broadcast network and continue to inform, engage and inspire our audience.”

Mirror Now senior editor Faye D’Souza added, “With Mirror Now, the focus will be on citizens and their choice for differentiated content. Mirror Now will cultivate a loyal viewership with news that affects citizens’ day-to-day lives. The channel and our flagship show, ‘The Urban Debate’, will shine an uncomfortable spotlight on apathy, inefficiency and corruption that is the root cause of most problems we face as Indians today. ‘The Urban Debate’, the emerging platform for raising citizens’ issues, will now run on Mirror Now at prime time between 8 pm and 10 pm.”

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