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Three Hindi GECs post gains, genre grows by 99 million GVMs

MUMBAI: With three Hindi general entertainment channels (GECs) posting healthy gains, the genre grew in viewership for the week ended 28 June. 99 GVMs (gross television viewership in million) were added to take the week’s total to 2,640 GVMs, up from 2,541 GVMs in the preceding week.

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Sports genre was the only other gainer in the Hindi-speaking markets (HSM), led by football lovers who were hooked on to the World Cup on Six. The genre added 53 million to its previous week’s tally to pocket 121 million GVMs. This was higher than its previous four-week average of 78 million GVMs.

Kids genre saw a dip of 23 million, while Hindi movie channels and Hindi news channels fell marginally.

The GEC tale

The three gainers were Sony Entertainment Television (SET), Life OK and Zee TV as they rode on the back of award shows or premiere of movies.

Star Plus, Colors and SAB maintained their previous week’s statistics, according to TAM data sourced from the subscribers.

TAM_wk26

As per TAM data for the HSM (C&S, 4+ years), SET added 51 million GVMs on the back of the world TV premiere of ‘Dhoom 3’. The movie fetched viewership of 8.2 million with a reach of 40.9 million and time spent per viewer (TSV) of 52 minutes. The film alone contributed 71 million GVMs to the channel.

Life OK, which jumped back to third position, gained 25 million on the back of ‘Life OK Now Awards’ that fetched a viewership of 2.3 million. The show got a reach of 18.6 million and TSV was 14.8 minutes. The channel’s crime show ‘Shapath’ also raked in good numbers.

Zee TV added 23 million GVMs in the week. It aired ‘Gold Awards’ which got 3.9 million viewers. While the show got a reach of 26.8 million, TSV was at 29.4 minutes. Its gross viewership was 26.3 million.

Top 10 Fiction Shows

Star Plus had six programmes (‘Saathiya Saath Nibhana’, ‘Diya Aur Baati Hum’, ‘Mahabharata’,’ Yeh Hai Mohabbatein’, ‘Yeh Rishta’ and ‘Veera’) in the top 10, while Zee TV had three shows (‘Jodha Akbar’, ‘Kumkum Bhagya’ and ‘Qubool Hai’) in the list. SAB’s ‘Tarak Mehta Ka Ooltah Chashma’ continued to be a part of the list. None of the fiction shows of Life OK, Colors or SET featured in the 10 most watched fiction shows of the week.

Top Non Fiction/ Weekend Shows

‘Comedy Nights with Kapil’ which fetched average viewership of 5.9 million, remained as the No. 1 show in the category. This was followed by ‘Gold Awards’ on Zee TV with 3.9 million, ‘Jhalak Dikhhla Jaa’ on Colors with 3.7 million, ‘CID’ (SET) at No. 4 with 3.5 million and Life Ok’s ‘Shapath Super Cops Vs. Super Villains’ at No. 5 with 2.9 million.

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Reach

Star Plus’ reach was at 120.3 million, down from 121.9 million, while SET’s was at 112.2 million, up from 104 million. Life OK’s reach was at 111.8 million, from 109.4 million. Colors had a reach of 110.4 million (from 108.5 million) and SAB’s reach was 86.9 million from 86.8 million in the trailing week.

Time Spent per Viewer

Star Plus’ TSV improved marginally to 165 minutes, from 163 minutes a week ago. Zee TV’s TSV was 116 minutes (110 minutes), Life OK’s 96 minutes (91 minutes), Colors’ 96 minutes (97 minutes), Sony’s 93 minutes (86 minute), and SAB TV 97 minutes (97 minutes).