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Ten Sports to air WWE in multiple Indian languages
MUMBAI: In line with the growing trend of airing sporting events in regional languages, Ten Sports will air WWE content in multiple Indian languages for the first time.
As part of its expanded five-year deal, the sportscaster will also bring WWE live events down to India in 2015. WWE and Ten Sports have extended their television distribution agreement for five more years through 2019.
In addition to the continued broadcast of WWE’s flagship programmes ‘Raw’, ‘SmackDown’, ‘NXT’ and monthly pay-per-view specials, starting 1 January 2015 Ten Sports will also introduce a new one-hour fully customised version of ‘Raw’ specifically tailored for Indian fans and add ‘WWE Main Event’ to its programming line-up.
Commenting on the renewal of the deal, Ten Sports CEO Rajesh Sethi said, “WWE is the leader in sports entertainment, and its high-quality entertainment is a huge hit among Indian audiences. Being rights holders since 2002, we have seen WWE grow over the years to dominate the sports entertainment space, and with this new deal through 2019, we are confident of taking our partnership to the next level, delivering audiences more breakthrough programming and engagement opportunities in the years to come.”
“India remains a strategically important market for WWE and we are thrilled to continue our long-term partnership with Ten Sports, the region’s leader in sports programming. As the value of the WWE brand and our content continues to increase around the world, the scale and scope of this new agreement illustrates our ability to drive a passionate and engaged audience as well as the potential we have for future growth,” said WWE EVP International Gerrit Meier.