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Ten Sports bags rights to telecast India leg of Asia Cup Rally
MUMBAI: Ten Sports Network has bagged the rights to telecast the final round of the Asia Cup Rally, which is part of the FIA Asia Pacific Rally Championship series, to be held in Chikkamagaluru, Karnataka, from 11 to 13 December.
The rally stars India’s most successful international rally driver Gaurav Gill from Team MRF who, along with car manufacturer Skoda, has dominated the series over the past three years. Gill has more APRC wins and podium finishes than any other driver currently competing in the championship.
India is well represented in the production category too with Sanjay Takale from Pune, a regular competitor and production car champion in 2013. From Sri Lanka comes Dinesh Derehagoda who in his debut year in 2014 finished second in APRC’s Asia Cup competition.
Sanctioned by the International Automobile Federation (FIA), the APRC is held over two continents and seven countries starting in New Zealand in April, followed by events in New Caledonia, Australia, Malaysia and Japan.
The China Rally will run in October–November before the international teams ship their cars and equipment to India for the final round.
“The broadcast agreement with TEN Sports Network is excellent timing with the APRC returning to India for the first time in 10 years. Car rallying is perfect for television as new technical innovations in miniature and in-car cameras mean the viewer can be inside the car with the driver or millimetres from the car as it races past at 160 kmph,” said APRC television and media director Brian Young.
“With all the events in different countries and continents, there’s a cultural and geographic element to the TV programmes as well as the action and excitement,” he added.
Ten Sports Network global CEO Rajesh Sethi said, “We are happy to come on board as broadcasters of the FIA Asia Pacific Rally Championship in the Indian subcontinent. Viewership for motorsport in our region is increasing and adding the Asia Pacific Rally Championship is only going to bolster our portfolio in this genre.”