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Ten Sports acquires broadcast rights to MotoGP for 5 years
MUMBAI: Sports broadcaster Ten Sports has secured exclusive rights to MotoGP, the premier world championship for motorcycle road racing, for a period of five years starting 2015.
For the first time, MotoGP will be broadcast exclusively for viewers in the Indian subcontinent. Earlier, the rights were shared by Star Sports, Ten Sports, and Neo Sports.
As a part of this deal, Ten Sports will broadcast all MotoGP, Moto2, and Moto3 races and qualifying practices live on their five-channel network. It will also offer multi-screen feeds on its digital platforms and develop a dedicated MotoGP section on tensports.com.
To increase engagement with MotoGP fans in the country, the sports broadcaster will run contests that will give fans an opportunity to witness the racing action live. Promotional events are also on the anvil.
In terms of programming, there will be new shows around races with Ten Sports also looking to add a local flavour by creating India-focused programming for a few events.
Ten Sports CEO Rajesh Sethi commented, “We are very excited to embark on this new journey with Dorna. We are committed to building this property in India over the next five years and viewers will witness unprecedented MotoGP programming initiatives on Ten Sports Network. Viewers identify MotoGP with the Ten Sports Network as can be seen with the higher MotoGP viewership numbers on Ten Sports vis-a-vis other networks. We have also been rights-holders for this premium property since 2006 and we are delighted to continue and take this partnership to the next level.”
Dorna Sports MD Manel Arroyo said, “We are thrilled about our exclusive partnership with Taj TV and looking forward to developing a close relationship with them. India is a key market for MotoGP in the coming years and the World Championship will benefit greatly from the extensive promotion that Taj has committed to provide.”
The 2015 MotoGP season begins in Qatar on 27 March with the first of 18 races in the 2015 MotoGP calendar. The 2015 rider line-up is stronger and more competitive than ever with defending champion Marc Marquez looking to retain his title over rivals Valentino Rossi, Jorge Lorenzo and Dani Pedrosa, among others.