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TAM senior VP Pradeep Hejmadi to join Zee TV as business head

MUMBAI: TV ratings agency TAM Media Research’s senior VP of S-Group Pradeep Hejmadi has put in his papers and will be joining Zee TV as business head early next month.

Sources in Zee Entertainment Enterprises Ltd (ZEEL) have confirmed the development to

The business head position has remained vacant at Zee TV since October 2010 following the departure of Nitin Vaidya. Since then, all the functionaries of Zee TV have been directly reporting to ZEEL MD and CEO Punit Goenka.

Pradeep HejmadiHejmadi, popularly known as Praddy in the media circle, was part of the core group of the ratings agency. Having been associated with TAM India since September 2005, he was responsible for revenue generation, client management, new business development & new product development.

TAM Media Research CEO LV Krishnan said, “It was nice having Praddy with TAM for almost a decade. The journey we crafted together as a team that included the rest of TAM unit heads was pioneering and heralded a new era of work in areas like S-Group, AdEx products, News Track and TAM Sports. As he steps into a new shoe to handle a new portfolio in one of TAM’s prestigious clients’ organizations, we wish him the very best. The younger team of S-group that he had groomed over these years has stepped in to take the responsibilities of S-Group, client servicing and marketing into future.”

Hejmadi added, “Working with TAM and the team members in each unit was a lifetime experience. The decade was full of opportunities with proactive initiatives in client servicing, new product development and innovation undertaken by the team during my tenure. I leave TAM with a sense of pride for not only contributing to TAM’s achievements but also in a way, changing the working dynamics of the TV industry.”

Hejmadi has over 18 years of experience in the media and entertainment industry. He has worked across sales, media planning and buying, consumer research, and business planning and product development.

Prior to TAM, he has also worked with MTV Networks, where he was heading the kids brand Nickelodeon, Turner Broadcasting and Discovery Communications.