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TAM makes mobile app open to all, adds more data sets

MUMBAI: Even though most broadcasters, advertising agencies and advertisers have severed their ties with TAM Media Research and opted for BARC, TAM has launched an updated version of its mobile application with added sets of data and more user-friendly features.

Most importantly, TAM has made the app open to all at a minimal subscription fee. Earlier, it was accessible only to TAM subscribers.

Some of the features of Version 2.0 include TV viewership data in GRPs, TVRs for unique TV programmes and data for two new markets like Assam and Odisha.

TAM had launched the TV viewership mobile app last year in July. Earlier, the app only offered on-the-go access of weekly top-line viewership data for all TAM subscribers across categories.

TAM Media Research CEO LV Krishnan said, “We set a trend last year when we provided this mobile app facility to industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing, but also new users to enjoy the benefits. The purpose behind this mobile app very simply is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”

 Highlights

  • GRP numbers: The new version will have TV viewership GRP data sets for all markets and all genres along with existing data points (GVT, reach and relative shares, etc.).
  • TVR data: Along with TVTs for the programmes, TAM India Mobile App Version 2.0 will provide TVR for top unique programmes.
  • Addition of markets: Compared to the earlier version, Version 2.0 will provide data sets for Assam and Orissa along with the seven existing markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal and PHCHP).
  • Modified TG: Every genre and market will have a TG as per the requirements of each section.
  • Modified graphical representation: TAM India Mobile App 2.0 will have graphs representing weekly data instead of the earlier format of four weeks’ average.
  • New pay version: The new version of the app will be accessible even to the non-TAM subscribers at a minimal subscription cost.

TAM India Mobile App 2.0 is available for download or upgrade in the iTunes App and Google Play stores.

The app is updated every Thursday immediately after the regular release of TAM data.