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Taj Television acquires rights for South Africa’s T20 property
MUMBAI: Zee-owned Taj Television has acquired the broadcast rights for Ram Slam T20 Challenge, Cricket South Africa’s (CSA) flagship domestic T20 competition.
Ten Sports will broadcast the tournament in Asia and Middle East. Apart from the Indian subcontinent, Taj TV has a significant presence in both these markets.
The first of these broadcasts started on 5 January.
“We are thrilled that our domestic Ram Slam T20 competition will be televised globally showcasing some big players. This will give our competition a new meaning. With the best Proteas and some marquee international players joining our domestic stars, cricket fans around the world will be able to watch live the high quality cricket that we anticipate,” said CSA chief executive Haroon Lorgat.
At this stage, 19 matches will be televised with a few more to be added towards the latter end of the tournament.
Ten Sports CEO Rajesh Sethi said, “We are excited to partner with Cricket South Africa for the telecast of Ram Slam T20. We look forward to exciting cricket involving players from many Test-playing nations. Ten Sports telecast of Ram Slam T20 will provide advertisers with a perfect platform to launch their campaigns.”